Key topics include: blue ocean strategy, competitive strategy, growth strategy, and innovation, Ralph Lauren, Salesforce, product and service design, making your own market, innovation, sector growth, and strategy canvas. And why it’s so important to know who your non-customers are and include them in your market research. They discuss what specifically can go wrong when you try to implement blue ocean strategy, including the common traps managers fall into. And that creates the failure,” Mauborgne explains. “What we’ve found is that managers’ existing mental models, the assumptions about what works in competing in existing industry space - they often apply to their efforts to create new markets. But its co-creator Renée Mauborgne, a professor of strategy and management at INSEAD, tells IdeaCast host Sarah Green Carmichael that it’s not a guaranteed win. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article.
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In Temple Run, the player controls either Guy Dangerous, an average explorer, Scarlett Fox, an escape artist, Barry Bones, a city cop, Karma Lee, the fastest runner in the Far East, Montana Smith, the "second greatest explorer ever" (referring to Indiana Jones being the greatest explorer), Francisco Montoya, a Spanish conquistador, or Zack Wonder, a football star. The success of the game also inspired multiple games that copy Temple Run 's gameplay and branding. Studios talking with Imangi Studios of a possible film adaptation. Temple Run also received activity books and a board game, with Warner Bros. Collaborations with Disney/ Pixar led to Temple Run: Brave and Temple Run: Oz, and a third spin-off in development by Scopely titled, Temple Run: Treasure Hunters as a match-three video game. The success of the game led to a sequel, Temple Run 2. The game was a commercial success with positive reviews from critics. The game was initially released for iOS devices on August 4, 2011, and later ported to Android systems and Windows Phone 8. The player controls an explorer who has obtained an ancient relic and runs from demonic monkey-like creatures chasing him. Temple Run is a 3D endless runner video game developed and published by Imangi Studios. |
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